10 Best Affordable Jewellery Shops in Malaysia (2026)
Jim Ng · Editor-in-chief
Guide by the Curated Bests editorial teamUpdated 10 businesses compared
Sponsored places. The first place on this guide is sponsored: SK Jewellery (paying sponsor). We list sponsored businesses first and label them. That is our decision, not a score. The places after them keep our earlier order until this guide is re-scored. How we make money
Affordable jewellery in Malaysia does not mean low quality. Some of the country’s most trusted brands have built their reputation specifically on delivering well-crafted gold and diamond pieces at pricing that does not require a special occasion budget. Whether you are buying your first gold chain, a birthday gift, or an engagement ring without a luxury markup, these ten shops offer the best value for money in Malaysia’s jewellery market.
How we ranked these
This guide is being re-reviewed against our published criteria. Until then, sponsored businesses are listed first and labelled, and the places after them keep our earlier editorial order.
At a glance
| Price | ||
|---|---|---|
| 1 | SK JewellerySponsored916 Gold from RM 300 / Diamonds from RM 1,500 | 916 Gold from RM 300 / Diamonds from RM 1,500 |
| 2 | Poh KongGold Jewellery from RM 200 / Diamonds from RM 800 | Gold Jewellery from RM 200 / Diamonds from RM 800 |
| 3 | TomeiGold Jewellery from RM 300 / Diamonds from RM 1,500 | Gold Jewellery from RM 300 / Diamonds from RM 1,500 |
| 4 | ZCOVA | - |
| 5 | Love & Co. | - |
| 6 | Wah Chan Gold & JewelleryGold Jewellery from RM 498 / Diamonds from RM 1,200 | Gold Jewellery from RM 498 / Diamonds from RM 1,200 |
| 7 | Temple and Grace | - |
| 8 | Novita DiamondsLab-grown Diamond Rings from RM 2,720 (1ct) | Lab-grown Diamond Rings from RM 2,720 (1ct) |
| 9 | Tailored Jewel | - |
| 10 | SMS Deen Jewellers | - |
Sponsored
A paid place, listed first. This place is not set by a score.
SK Jewellery
SK Jewellery is the standout choice for shoppers who want quality jewellery in Malaysia without overpaying. The brand’s direct sourcing model, which removes the middleman from the supply chain, consistently delivers 999 pure gold, 916 gold, and diamond pieces at prices that sit below comparable quality from most mall-based competitors. With 29 outlets across Malaysia, the brand is accessible regardless of where you are based.
The “You Deserve To Shine” motto is more than marketing. SK Jewellery was built on the idea that well-crafted jewellery should be reachable for everyday shoppers, not just milestone occasions. The range covers everything from entry-level gold pendants and earrings for gifting, through to full diamond bridal sets. The same competitive pricing applies across the product range, so you are not paying a premium just because you want a diamond piece rather than plain gold.
For budget-conscious buyers, SK Jewellery’s sale periods and festive promotions offer further reductions on already competitive everyday prices. The brand is worth checking first before visiting other mall jewellers, particularly for gold pieces where the direct sourcing saving is most visible.
This business pays for this place. Paying buys the place and the larger card. It does not change the score. How we make money
Poh Kong
Poh Kong’s scale as Malaysia’s largest jewellery chain allows it to maintain lean gold pricing that smaller competitors cannot match. With over 100 outlets, the brand uses volume buying to keep its 916 and 999 gold piece pricing sharp, and the craftsmanship premium added on top of the gold spot rate is consistently lower than at boutique jewellers. For everyday gold chains, bangles, and pendants, Poh Kong is a reliable value benchmark.
Tomei
Tomei’s main product line sits at the more accessible end of the certified jewellery market in Malaysia. The Bursa-listed brand offers documented gold and diamond pieces at mid-market pricing, giving buyers the assurance of a listed company’s accountability without the boutique premium. Festive sales and loyalty promotions through Tomei’s membership programme offer additional savings for repeat buyers.
ZCOVA
ZCOVA is the most affordable route to a certified custom diamond engagement ring in Malaysia. By operating online-first and bypassing traditional mall retail overheads, the brand delivers Kimberley Process-certified diamond rings at pricing typically 30 to 40 percent below comparable quality at traditional boutiques. The 3D design preview service means you know exactly what you are getting before paying.
Love & Co.
Love & Co. occupies a useful mid-range position for couples shopping for engagement rings and wedding bands. The brand offers clearly tiered pricing across its diamond ring range, so buyers can see exactly what different budgets deliver before walking into the store. Engraving is included at no extra cost on most styles, adding personalisation value without additional spending.
Wah Chan Gold & Jewellery
Wah Chan’s 50-plus outlet network and heritage dating to 1955 give the brand purchasing scale that translates to competitive gold pricing on standard jewellery pieces. The brand’s seasonal promotions, particularly around Chinese New Year and Hari Raya, offer some of the best discounts available on gold jewellery in Malaysia during those windows. In-house gemologist service adds value without adding cost for buyers with questions about gold or gemstone quality.
Temple and Grace
Temple and Grace sells handcrafted natural and lab-grown diamond rings direct from its own workshop at Etiqa Twins, KLCC. The brand claims pricing up to 40 percent lower than traditional retailers by removing the retail chain markup, and lab-grown stone options extend the budget even further. For buyers who want a genuinely unique ring at a price that reflects the direct-from-maker model, Temple and Grace is one of Malaysia’s better-kept value secrets.
Novita Diamonds
Novita Diamonds makes high-quality diamond rings accessible by focusing exclusively on lab-grown stones, which are 40 to 60 percent cheaper than natural diamonds of the same grade. With over 220 locally stocked stones and 120-plus ring designs available for immediate purchase, buyers do not need to wait weeks for a custom order. For shoppers who want a visually impressive diamond ring without a natural diamond price tag, Novita is the most practical option in KL.
Tailored Jewel
Tailored Jewel at The Boulevard Mid Valley offers premium-quality custom and ready-made jewellery at pricing the brand describes as “reasonable” relative to its product tier. Staff are known for detailed consultations that help buyers identify exactly what they need rather than upselling unnecessarily, which makes it a reliable option for buyers on a firm budget who still want a quality outcome.
SMS Deen Jewellers
SMS Deen Jewellers operates from Jalan Masjid India, KL’s traditional gold shopping corridor, where lower commercial overheads than mall-based jewellers allow for sharper pricing on standard 916 gold pieces. For buyers who are comfortable shopping outside a mall environment and want to compare gold chain and bangle pricing directly against the daily spot rate, this stretch of KL delivers some of the most competitive gold jewellery pricing in the country.
Questions people ask
How can I get the best price on gold jewellery in Malaysia?
Buy from brands that use direct sourcing to keep their craftsmanship markup low. SK Jewellery and Poh Kong are the two most consistent examples at the national chain level. Shopping during festive promotions, particularly Chinese New Year and Hari Raya, can deliver additional discounts on top of everyday pricing. For the sharpest standalone gold pricing outside of promotions, independent jewellers on Jalan Masjid India in KL or similar heritage gold streets in Penang operate with lower overheads than mall retailers.
What is the most affordable way to buy a diamond ring in Malaysia?
Lab-grown diamond rings from Novita Diamonds or Temple and Grace cost 40 to 60 percent less than natural diamond equivalents of the same grade. For natural diamonds, ZCOVA’s online-first model delivers certified stones at 30 to 40 percent below traditional boutique pricing. SK Jewellery’s diamond ring range is competitive at the entry and mid-level within the mall-jeweller segment. Setting a firm budget before visiting any store and requesting to see only options within that range prevents upsell creep.
Is it cheaper to buy jewellery online in Malaysia?
For diamond jewellery, yes. ZCOVA and Novita Diamonds both offer pricing that reflects their lower retail overhead compared to mall-based boutiques. For gold jewellery, online and in-store prices from the same brand are typically consistent since gold is priced off a daily spot rate. Buying gold online from an unfamiliar seller carries authenticity risk, so sticking to established brands with in-store pickup options is the safer approach, especially for higher-value pieces.
Which Malaysian jewellery shops have the best sales and promotions?
SK Jewellery runs regular promotions tied to Malaysia’s festive calendar and periodically offers bundle deals on bridal sets. Poh Kong and Wah Chan both run well-known Chinese New Year and Hari Raya gold promotions. Tomei’s membership programme provides loyalty discounts for repeat buyers. ZCOVA and Novita Diamonds offer promotional pricing directly on their websites. Setting price alerts or following these brands on social media is the most reliable way to catch sale windows before popular designs sell out.